Creative Machinas

Creative Machinas

machina.mondays // Google Search: Are You Still Breathing?

Google's search magic is fading. OpenAI’s feels sharper, faster — proof that AI tools are finally tuned to what we’re truly searching for

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Nigel Horrocks's avatar
Justin Matthews
and
Nigel Horrocks
Apr 28, 2025
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In this issue: Google search gave us several answers and links to websites. Ask OpenAI and it gives you an interactive complete solution. What’s the future for the way we search online? We also question whether AI can ever really display real emotion -and debate how honest businesses should be in revealing it is using AI tools, including a radio station whose host was AI-generated.

From search boxes to conversations: AI is redefining how we explore knowledge. | Source: DALL·E 3 via ChatGPT-4o

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Breaking the Chains of Search: How Conversational AI is Transforming the Web

We are living through a radical pivot in digital information discovery. Conversational AI is not simply improving search—it is rewriting the rules. In the wake of Google's dominance, users are experiencing a seismic shift: frictionless dialogue, customised aggregation, and a rebirth o…

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