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Insider.Notes // A Billion Streams and Nothing to Hear

Insider.Notes // A Billion Streams and Nothing to Hear

The new music economy doesn’t need fans—just code and a credit card. What happens when music becomes content, and content becomes noise? How fake plays, AI slop, and platform cracks are gutting music.

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Justin Matthews
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Nigel Horrocks
May 22, 2025
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Insider.Notes // A Billion Streams and Nothing to Hear
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Welcome to Insider.Notes, the end-of-week intelligence drop from Creative Machinas. Each edition examines a single tension, threshold, or paradox shaping the intersection of AI, culture, and creative futures. It’s where signals turn into questions — and where thinking goes deeper than the surface.


TOP SIGNAL

A Billion Streams, Zero Fans: The $10M AI Fraud That Redefined Music Crime

Michael Smith, a North Carolina entrepreneur and part-time musician, stands accused of perpetrating what may be the largest AI-powered music fraud case in U.S. history.

From 2017 to 2024, Smith allegedly used an AI platform to mass-generate thousands of songs and uploaded them under fictitious artist names. He then deployed armies of bots to stream these tracks across Spotify, Apple Music, and other platforms, generating an estimated $10 million in royalties.

The scheme — which flooded streaming platforms with synthetic audio under pseudonyms like “Zygopteraceae” and “Calorie Event” — marks the first federal case linking generative AI and criminal royalty fraud in the music industry. Smith pleaded not guilty, but the indictment offers a stark glimpse into the vulnerabilities of digital music ecosystems — and the ease with which they can be gamed.

(Sources: justice.gov, BBC, WIRED)


WHY IT MATTERS

This is streaming abuse, plain and simple. But more than that, it’s a glimpse into what happens when a system built for abundance has no brakes.

Smith didn’t just exploit a loophole—he revealed how easy it is to flood the ecosystem with content that no one asked for, made by no one, listened to by no one, and yet rewarded as if it mattered. And once the platforms started recommending his bot-fed, AI-slopped tracks to real listeners, it stopped being invisible fraud. It became noise in people’s actual lives.

What’s dangerous isn’t just the scam—it’s what it reflects. A recommendation engine that can’t tell quality from volume, a music economy that treats listens like clicks, and an audience that slowly starts to tune out. If this continues unchecked, we’re not just talking about bad music or fake artists—we’re looking at a system that breaks the bond between audience and art. And once that’s gone, what’s left?

Because this is where it’s heading: a future of generative spam. Bots making music. Bots listening to it. No humans in the loop, except the one skimming money off the top. A sealed ecosystem of automated content designed to game metrics, not make meaning. And when the platforms can no longer keep that noise out of your feed, your ears, your day—people will walk. Not because they don’t love music, but because they no longer trust the place they’re getting it from.


DEEP SIGNAL

A Future Drenched in Generative Spam: AI, Streaming Fraud, and the Collapse of Musical Trust

The recent $10 million AI music fraud case involving Michael Smith does not merely expose an individual act of digital deception—it functions as a case study in systemic failure.

This isn’t just about crime. It’s about a cultural fault line cracking open beneath the surface of digital music infrastructure, laying bare the vulnerabilities in the very systems that now underpin how audiences engage with sound, discover new voices, and reward creativity. What emerges from this moment is less a scandal than a harbinger: we are entering an era of generative spam, where music ceases to be a human expression and becomes a by-product of algorithms churning for profit.

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