Creative Machinas

Creative Machinas

machina.mondays // No Suits, Just Circuits: The New Mad Men

From digital twins to self-driving campaigns, AI has left the back office — it’s on the billboard. The human–machine line is shifting, and the next Mad Men might not even be men.

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Justin Matthews and Nigel Horrocks
Sep 08, 2025
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In this Issue: AI advertising moves from helper to maker, with platforms piloting self-driving campaigns and agencies shifting to guardrails over assets. Spotlight dissects Elon Musk’s “limbic one-shot” claim, contrasting emotional capture with economic reality. In-Focus covers YouTube’s quiet AI edits and the consent gap. We track bot-led hiring, a wobbling AI market as projects flop, and ask if AI-made culture enriches creativity or dissolves shared experience. Perspectives include Sam Altman on the “dead internet” and Warner Bros. Discovery’s IP fight.

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We Once Made the Ad. Now the Ad Makes Itself

Infinite Variants, Shrinking Patience: The New Economics of AI Ads and Advertising

The era of real-time creative has begun. AI isn’t just in the workflow—it is the workflow, rendering, testing, and iterating without pause. For agencies, the task shifts fr…

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