Creative Machinas

Creative Machinas

machina.mondays // The YOU That Scams You!

Your digital twin just applied for a loan, flirted with someone you’ve never met, and deepfaked your mum. Welcome to forkable identity—where AI doesn’t just mimic you. It multiplies you.

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Justin Matthews and Nigel Horrocks
Jun 09, 2025
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In this Issue: AI scams have levelled up—from phishing tricks to identity simulations that think like you. This week’s lead story exposes the rise of agentic digital twins, meme-viral cognitive hacks, and reality-hijacking deception that isn’t just scamming your money—it’s rewriting your sense of self. Also: ChatGPT beats the market in real-world stock trading, Getty Images wages a copyright war over training data, and The Washington Post invites amateurs to publish op-eds—with a little help from AI. Plus: the latest newsroom AI fail, and why some creatives still say, “No thanks” to synthetic storytelling.

He’s not you. But he was built from you | via GPTChat 4o

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Deception Has Upgraded—And Now It Thinks Like You.

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AI isn't just accelerating scams—it is redefining what deception looks like. As it …

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